SMEs & Defence | Turning Your Civilian Offerings into Strategic Contracts – SOLD OUT

SOLD OUT

CANADIAN DEFENSE AND SMEs: CAPTURING A GROWING MARKET WITHOUT BEING A MILITARY COMPANY

Wednesday, February 25 | 7:30 a.m. to 9:30 a.m. | Town of Mount Royal City Hall, Schofield Room

In-person event | Presentation in French | Limited seating

Canada is accelerating the structuring of its defense industrial strategy. In practical terms, this opens doors for SMEs that have never been involved in defense—particularly those that develop products, components, software, or technologies for both civilian and defense applications.
This conference provides a clear understanding of the context and a roadmap for action: how to position yourself, where to start, and what pitfalls to avoid.

WHO SHOULD ATTEND THIS CONFERENCE?

Manufacturing SMEs (components, materials, equipment, furniture, electronics, mechatronics, etc.)
Technology and innovative SMEs (software, AI, sensors, cybersecurity, data, telecom, etc.)
Companies with civilian offerings that want to assess whether defense could become a realistic opportunity
Ecosystem stakeholders (financial institutions, support organizations, development agencies, innovation centers)

đź“… February 25 from 7:30 a.m. to 9:30 a.m.
đź•— Conference
📍 Town Hall of Town of Mount Royal, Schofield Room
90 Roosevelt Ave., Mount Royal, QC H3R 3B6

Price range: 95.00$ through 125.00$

Speaker

Richard Giguère

President of the Strategic Orientation Council - Defense at Inno-centre. President of the Institut militaire de Québec. Co-founder of Ducimus Groupe Conseil.

Brigadier General (retired) Richard Giguère has over 35 years of experience in the Canadian Army, with deployments to Germany, Haiti, Kabul, and Kandahar, among other locations. He served as military attaché at the Canadian Embassy in the United States (Washington) and commanded, among others, the 2nd Battalion of the Royal 22nd Regiment, the Quebec Sector of the Land Force (now the 2nd Canadian Division), Joint Task Force (East), and the Canadian Forces College (Toronto), whose mission is to prepare military and civilian leaders to meet complex defense and security challenges. Since his retirement, he has taught and lectured at Laval University, ENAP, and leadership training organizations. A graduate of the École Interarmées de Défense in Paris (War College), he has also completed training at the Harvard Kennedy School and the United States Joint and Combined Warfighting School. Co-founder of Ducimus Consulting Group, he specializes in developing leadership skills for executives. Translated with DeepL.com (free version)

Daniel Cyr

Senior Business Advisor | Inno Centre

With over 40 years of experience, Daniel specializes in strategic alignment for SMEs, particularly in the high-tech and aerospace industries. He advises them on sales development and improving their value chain by optimizing their processes and procedures. He also participates in integrated management system implementation projects. Daniel has held several management positions with companies of various sizes operating in Canada and abroad, including Bombardier Aerospace, Kruger International, and Atlas Aeronautik. Daniel holds a bachelor’s degree in engineering from the Royal Military College of Canada and is a member of the Ordre des ingĂ©nieurs du QuĂ©bec. He has extensive experience with the Lean method. Areas of expertise Strategic alignment and growth planning

Guy Laliberté

Industrial Technology Advisor, Industrial Research Assistance Program National Research Council Canada / Government of Canada

Guy is a graduate of the École Polytechnique de MontrĂ©al with a bachelor’s degree in engineering, holds a master’s degree in science from the UniversitĂ© de Technologies de Compiègne (France), and an MBA from HEC MontrĂ©al. Before joining the NRC, Guy worked for nearly 30 years in companies specializing in software and electronics. He started as a research and development engineer but quickly rose through the ranks to management positions, as he was recognized as a visionary capable of growing businesses through technological innovation. Guy has served as general manager of Mindready’s Embedded Systems division, vice president at Embrase, head of Remote Control Systems at Rheinmetall Canada, chief operating officer at Metafoam, and CEO of Odotech. Guy has led several companies and their subsidiaries in 12 countries across North and South America, Europe, the Middle East, and Asia. Guy has also been a lecturer for over 10 years at McGill University on the topic of “Innovation for SMEs

Brigitte Labelle

President and CEO at Shockform Aéronautique Inc.

Brigitte is the President and CEO of Shockform, which she co-founded in 2006, and a recognized expert in peening technologies for the aerospace sector, with experience across commercial and defense environments. She built her career with major industry players including Bell Helicopter, Bombardier Completion Center (formerly Innotech Aviation), and L-3 Harris, where she managed strategic programs—most notably a Royal Australian Air Force (RAAF) contract supporting the refurbishment of F-18 aircraft. Under her leadership, Shockform accelerated its international footprint by working with global aerospace OEMs and leaders such as Boeing, Airbus, GE, Pratt & Whitney, Rolls-Royce, and Safran, as well as airlines and MRO organizations. She is a co-author of four patents, holds five trademarks, has published multiple technical articles, and has trained more than 50 companies worldwide. She also contributes to industry standards through active involvement with SAE, J-Spec, and NADCAP committees.

Carlos LeitĂŁo

Parliamentary Secretary to the Minister of Industry and Member of Parliament for Marc-Aurèle-Fortin

Julie Cairns

Senior Advisor Defense Industrial Strategy Team Department of Defense

Julie Cairns is a senior advisor in the Policy Group at the Department of National Defense, where she works on the Defense Industrial Strategy. Julie has over 20 years of experience in defense policy development. She has held several positions at the Department’s headquarters in Ottawa, as well as at the headquarters of the North Atlantic Treaty Organization (NATO), where she represented Canada and worked as a member of the International Secretariat. Julie holds a bachelor’s degree from the University of Toronto and a master’s degree in science from the London School of Economics and Political Science (United Kingdom).

Description

SOLD OUT

Canadian Defence and SMEs: Capturing a Growing Market Without Being a Military Company
Wednesday, February 25 | 7:30 a.m. to 9:30 a.m. | Town of Mount Royal City Hall, Schofield Room
In-person event | Presentation in French | Limited seating

Canada is accelerating the development of its industrial defence strategy. Concretely, this is opening doors for SMEs that have never worked in defence — particularly those developing products, components, software or technologies with dual civil and defence applications.

This conference provides a clear overview of the current landscape and a practical path forward: how to position yourself, where to start, and which pitfalls to avoid.

Who should attend?
Manufacturing SMEs (components, materials, equipment, furniture, electronics, mechatronics, etc.)
Technology and innovation-driven SMEs (software, AI, sensors, cybersecurity, data, telecommunications, etc.)
Companies with civilian offerings evaluating whether defence could become a realistic opportunity
Ecosystem stakeholders (financial institutions, advisors, development organizations, innovation centres)

Why attend?
Because defence is no longer a closed market. It is increasingly open to civilian-driven solutions — but the rules of the game are different.

You will leave with:

  • A clear update on the evolution of Canada’s industrial defence strategy

  • Insight into emerging opportunities: why they matter and how procurement works

  • A framework to quickly assess whether your offering is “defence-compatible”

  • A list of common pitfalls that cost SMEs 6 to 18 months (compliance, security, procurement cycles, documentation, positioning)

  • Practical benchmarks to structure a realistic, phased entry plan aligned with your capabilities

What you will learn

  • Why the defence market is increasingly interested in Civil & Defence solutions

  • How an SME can position itself progressively without reinventing itself overnight

  • Where to start: first steps, best practices, and commercial posture

  • What to avoid: common compliance mistakes, security gaps, product overpromising, and unrealistic timelines

  • How to transform a civilian offering into a credible proposal for a demanding ecosystem

Canada is currently developing its first-ever industrial defence strategy. Several investments, programs, and strategic directions are already being implemented, creating new opportunities for Canadian SMEs — particularly those developing products or technologies with dual civil and defence applications.

This conference offers a clear and accessible update on the current context, the rationale behind the strategy, and most importantly, what it concretely means for SMEs that do not come from the military sector.

Through an action-oriented discussion led by an experienced speaker, you will learn how to approach this market methodically: positioning, first steps, operational realism, and key success factors.

Agenda (7:30 a.m. to 9:30 a.m.)
7:30 – 8:00 a.m.: Registration and arrival
8:00 – 8:10 a.m.: Opening remarks and context
8:10 – 9:10 a.m.: Conference / structured discussion: opportunities, SME trajectory, pitfalls to avoid
9:10 – 9:25 a.m.: Audience Q&A
9:25 – 9:30 a.m.: Conclusion and next steps

Additional information

PME & Défense | SMEs & Defence

PME & DĂ©fense, SMEs & Defence – Membre, PME & DĂ©fense, SMEs & Defence Non-Membre, PME & DĂ©fense, SMEs & Defence, Invitation

Event Details

Date: 25 février, 2026

Start time: 07:30 EST

End time: 09:30 EST

Venue: 90, avenue Roosevelt Mont-Royal (Québec) H3R 1Z5

Email: info@ccsl-mr.com

Chambre de commerce et de l'industrie
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